12/31/2023 0 Comments Ga session definition![]() ![]() Changes made by people who have been removed from Google Analytics will be listed as ‘Deleted User’.Ĭhannels provide top-level groupings of your inbound marketing. You can see details about the change and the person’s email address who made the change. You can view changes made to your Google Analytics account and properties by navigating to ‘Admin’ and selecting ‘Account Change History’ or ‘Property Change History’. Campaign tags include campaign name, ID, source, medium, term and content. Extra details (query parameters) are added to the end of URLs which are then included in the acquisition and advertising reports. Inbound marketing can be tracked and reported by Google Analytics using campaign tags. The campaign name is provided when you use a campaign-tagged URL for your inbound marketing or your Google Ads campaigns (when Google Ads is linked to Google Analytics). See also engaged sessions.Ĭampaign name is one of the four main dimensions (along with source, medium and channel) for reporting and analyzing marketing campaigns. In GA4 bounce rate is the percentage of sessions that are not ‘engaged’. Replaced by engaged sessions and bounce rate in GA4.īounce rate is the percentage of sessions that last less than ten seconds, do not include a conversion, and/or only include one page view. To use behavioral modeling, consent mode needs to be configured to work with the cookie consent banner on your website.Ī metric available in the previous version of Google Analytics (Universal Analytics) that reported the number of sessions with a single page view. Google Analytics can use machine learning to provide estimated data if people choose to decline cookies on your website. This metric is calculated by dividing the total time by the total number of sessions. This metric is similar to average engagement time but based on sessions instead of users. See also user engagement and average engagement time per session. ![]() To calculate time, a user needs to spend at least one second on a page, and Google Analytics only counts the amount of time when the browser is visible (time is not counted when the browser or tab is hidden or minimized). This metric is calculated by dividing the total time by the total number of users. Users are only included in audiences after the audience has been created, then don’t apply retroactively.Īverage engagement time tells you the average amount of time people spend on your website or app. Or it could include shoppers who viewed a specific product and returned to buy it within a set number of days. For example, it could include all shoppers with zero product views. An audience can be as simple or complex as you want. You can create audiences to segment users in your reports and for targeting in any linked Google Ads accounts. Learn more about attribution in Google Analytics. You can set the amount of historical data included in the reports using the lookback window. Attribution considers the channels (and traffic sources) used across multiple sessions for a user. Google Analytics provides a variety of attribution models in the ‘Advertising’ reports, and you can set the default attribution reports using the ‘Attribution Settings’ by navigating to ‘Admin’. See also Google signals.Īttribution allows you to control how credit for a conversion is given to the marketing channels that led to the action taking place. If you enable Google signals, then Advertising Features is automatically activated. This option makes use of Google’s third-party advertising cookies and identifiers. To create audience lists in Google Analytics and collect demographic and interest data, you need to enable the Advertising Features option. ![]() The number of active users is based on the ‘engagement_time_msec’ parameter, which GA4 automatically collects. To be considered active (or engaged), a user needs to have the webpage in focus, or the app in the foreground, for at least one second. There are dedicated reports for your paid traffic from Google Ads, organic traffic from Google (if you have linked your Google Search Console account), traffic from social networks and traffic from custom campaign tags.Īctive users are the number of engaged users on your website or app. The reports present data based on the source and medium of your users, along with other acquisition dimensions. You can understand how people find your website using the Acquisition reports. Accounts (and their assets) can be shared with multiple users. For example, if you’re managing your company website and your personal blog. In most cases, you’ll have access to a single account that’s storing data for your website, but if you’re managing multiple websites that aren’t directly related, then these should be stored in separate accounts. ![]() Think of it as the top-level folder you access using your login details. Your account is where everything lives inside Google Analytics. ![]()
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